I think broadway tickets sold at broadticket.com are cheaper than tkts or nyc.com. It has good reviews and is a reliable site, but how can that be?

There are a few reasons why Broadticket may be able to offer cheaper Broadway tickets than Tkts or NYC.com.

• Broadticket is a primary market seller. This means that they purchase tickets directly from theaters and other authorized sellers, which gives them access to a wider range of tickets at different price points.
• Broadticket has lower overhead costs. Tkts and NYC.com have to pay for things like rent, salaries, and marketing, which drives up their prices. Broadticket has lower overhead costs because they operate entirely online.
• Broadticket offers discounts. Broadticket often offers discounts on tickets, such as buy-one-get-one-free deals or discounts for students and seniors. Tkts and NYC.com do not offer as many discounts.

It is important to note that not all tickets on Broadticket are cheaper than tickets on Tkts or NYC.com. In some cases, tickets on Broadticket may be more expensive. It is always a good idea to compare prices before you buy tickets.

Here are some tips for getting the best deals on Broadway show tickets:

• Shop around. Compare prices from different ticket sellers before you buy.
• Buy tickets early. The earlier you buy tickets, the more likely you are to get a good deal.
• Be flexible with your dates. If you can, be flexible with your dates and times. This will give you more options and may help you find cheaper tickets.
• Consider buying a subscription. Some theaters offer subscription packages that can save you money on tickets.
• Look for discounts. Many theaters offer discounts for students, seniors, and members of the military.
• Use a promo code. Many ticket sellers offer promo codes that can save you money on tickets.

I hope this helps!